Yes, it’s true, I’m one of those science nerds who thinks that a good scientific understanding of the world should underpin government. And education, healthcare, the law, etc.

However, I have set myself up for disappointment, because our society doesn’t work like that. It is simply much easier to use anecdotes to sway opinion, to spin data, and to manipulate with a vast arsenal of marketing tricks.

Politicians, salesmen and journalists all know that the full details (of anything), with all ifs and buts included, will not make a catchy headline or slogan, will not catch the eye or tug the heartstring.

Emotions matter more than facts. People vote with their hearts not their heads.

No amount of simple campaigning for ‘better conduct’ by will ever make a damn of difference, as the causesand incentives remain. To move on, what we need is a society that thinks for itself. A skeptical society.